Phillip Caudell

  • Lloyds Banking Group
  • Legoland
  • Boots
  • American Red Cross
  • Chessington World of Adventures
  • RNLI
  • Toys R Us

American Red Cross

Since 2011 I’ve overseen the design and development of several major projects for the charity. What started with the First Aid app soon became a series of disaster management and preparedness apps, ranging from Hurricanes, to Earthquakes to Tornadoes.

Blood Donor

  • Research
  • Visual Design
  • Interaction Design
  • Prototype
  • iOS Build

The latest project for their Biomedical team — Blood Donor for iOS and Android — had the lofty goal of clotting the 90% drop off in scheduled appointments the website was experiencing on mobile.

American Red Cross Blood Donor mobile app iOS
We flew out and embedded ourselves in their New Jersey donation centre

Not being an expert in biopharmaceutical products, we embedded ourselves in their New Jersey donation centre to find out what is was users actually needed and expected from a blood donation app. This meant I created dozens of fully interactive prototypes to test even the smallest of assumptions and interactions.

Photo of being G in NYC Map of how we flew to the United States of Whatever Me grinning like a prat

A quarter of a million downloads later, self-scheduled appointments are up, and a whopping 53,000 units of blood have gone through the app. People are more engaged than ever thanks to "Blood Journey", an incredible way to see where and when your blood donation gets used. All of this is thanks to the user lead design process where we saw first hand what donors actually needed.

300k

App Installs

#1

Medical App

82%

Show Rate

53k

Units of Blood


Team Red Cross

  • Visual Design
  • Interaction Design
  • iOS Build
  • Iconography

A platform to rally support when for when the American Red Cross need volunteers the most. I was heavily involved in the initial concept development phase, was lead designer producing visuals for most screens, as well oversaw the technical development.

Team Red Cross iOS mobile app

Design for step one of on-boarding process. I designed iconography that changed dependent on the users current location with relevant hazards.

Team Red Cross iOS mobile app

A user's profile, complete with achievements and hero progress.

Team Red Cross iOS mobile app

The "briefing screen" a user is presented with when they receive a mission.


Preparedness Suite

  • Visual Design
  • Interaction Design
  • iOS Build
  • Iconography

The charities most successful apps, the Preparedness Suite, alert and prepare users for natures worst natural disasters. I designed Hurricane, Earthquake, Flooding, Wildfire and Tornado.

Hurricane Tracker American Red Cross Hurricane app

What started as an experimental prototype turned into a fully live and interactive hurricane tracker. I designed and built the one that appeared in the finished app.

American Red Cross Eathquake app settings

The Earthquake app needed a novel way to display a user's magnitude alert settings, so I designed and built a virtual seismograph that responds to the users input.

American Red Cross Earthquake app

Layout for essential emergency information. It needed to be simple and concise.

7.5M

App Installs

#1

Weather App

120K

Daily Alerts

4.5★

Average User Rating

Winner 2013 The Digitals Charity and not for profit Winner 2013 Dadi Charity and not for profit Winner 2013 Meffy Social Responsability

Global First Aid

  • Visual Design
  • Interaction Design
  • iOS Build
  • Iconography

After the success of the original First Aid apps with the British and American Red Cross, other Red Cross societies around the world wanted their own version.

Working with the Global Disaster Preparedness Center, we created a system to allow multiple Red Cross societies to have their own app. As well as designing and building most of the iOS app, I also built the automation system that made deploying the 78+ different apps possible.

GDPC First Aid

13M

App Installs

78

Countries

26

Languages

6

Continents

Winner 2014 European Digital Communication Awards Best Mobile App

RNLI

Having lived be the seaside my whole life, AND having the RNLI come to my aid once or twice, I am incredible fond of the charity. I was delighted to have the opportunity to work on a couple of projects with them.

RNLI Beach Finder

Beach Finder

  • Visual & Interaction Design
  • iOS Build

An app to find safety information about beaches across the UK. I designed advanced animations and fun skeuomorphic interfaces that positioned the charity as leaders in mobile app design.

Available on the App Store

H2Only

  • iOS Build
  • Animations
  • Interaction Design

Interaction design for the H2Only fundraising companion app. H2Only allows supporters to see how much they've raised for the event, as well as encourages them to raise more by completing daily challenges.

Available on the App Store
H2Only iPhone app

Merlin Entertainments

A novel and cost effective solution to provide onboard audio to several of the group's new attractions at Legoland and Chessington World of Adventure.

Legoland Co Pilot app

Chessington World of Adventure

  • Concept
  • iOS Build
  • Visual Design
  • Interaction Design

The resort's new attraction for 2013 — Zufari — is a Jeep tour around Africa with the chance to see wild animals. I was tasked to create a solution to deliver onboard audio for the attraction. In collaboration with ride engineers, iPad hardware was fitted to each vehicle which delivered realtime narration and effects to guests as the ride traversed the track. The idea to use commodity hardware over more expensive and elaborate solutions saved the company tens of thousands of pounds.

Phillip Caudell on site at Chessington A pile of iPads

Transporter

  • Concept
  • Visual Design
  • Interaction Design
  • iOS Build

My hobby app for displaying bus departures instantly, anywhere in the UK. This app has quite literally made me a millionaire — it even has a mention in the Bournemouth Echo.

Transporter

Opening Transporter immediately displays nearby departures from multiple stops.

Transporter

Find out exactly where a bus will be calling. View scheduled stops as well as arrival times.

Transporter

Check future departures for later in the day, tomorrow, or even the week ahead.

Roboto

  • Concept
  • HTML & CSS
  • Design
  • Ember.js
  • Node.js
  • Obj-C
  • Final Cut Pro

I had an itch for the longest time to create something substantial, independent of any client: my very own product. So I did what any sane and rational person would do, and quit my full time job to pursue this idea.

Roboto
Over 9 months I built and maintained Roboto, a product which set out to radically simplify mobile continuous integration and beta distribution.

I quite literally did everything myself, from learning Ember.js in the front-end, node.js in the back-end, as well as all marketing materials (read: incredible product launch video with stella acting).

Whilst the product received great feedback from critics and I’m incredibly proud of everything produced, I ultimately failed to make it work as a sustainable business. I’ll gladly admit working on my own for months isn’t for me.

Roboto promo site

Screen from the Roboto promotional website.

Roboto promo site

Promotional site explaining the Roboto steps.

Roboto dashboard

The Roboto app dashboard featured a simple grid of icons.

Roboto build management

Managing a specific build within Roboto.

Imagine Publishing

  • Interaction Design
  • Visual Design
  • Prototype
  • iOS Build
  • API Design

The publishing industry faces some tough times ahead as they make the difficult transition to digital. Probably one of the trickiest challenges I’ve faced is bringing Imagine Publishing’s existing print catalogue to iPhone and iPad.

I pioneered the "magazine-on-rails" technique, snapping pages intelligently into the right place, resulting in a smooth reading experience.
Paperboy Store Front

Open Source

There’s no greater pleasure than being able to share your work with others and work together towards a common goal. For that reason I try and open source as much as my work as possible. These are a couple of projects I’m particularly proud of.

Auntie Player

Auntie Player

A proof of concept way to view BBC on demand programmes on Apple TV. Rumour has it that the BBC saw it.

Transporter

Transporter Project

An initiative to make public transport information available to all.

Pattern Kit

Pattern Kit

A collection of classes and categories that simplify common tasks in UIKit.

Angular

PCAngularActivityIndicatorView

Replacement for UIActivityIndicatorView on iOS.